Cambodia SEO: On Keyword Research

People often ask us at Cambodia SEO if there’s a simple way to find out if the keywords they use are searched for by Google and other search engine users. The good news is that there is, and the better news is that it’s free.

You see the keyword data that’s useful for SEO is also useful for another form of marketing, SEM (search engine marketing). The world leader in SEM provision is… Google. Perhaps unsurprisingly given that Google is the world’s number one search engine (in the English speaking world) with 7 out of every 10 searches conducted through their search engine.

Search Engine Marketing?

There are two ways to get to the top of Google’s search results. The first is to use SEO to land in the top of the “organic results”, the second is to buy your way to the top. That’s SEM the adverts displayed at the top of the first (and possibly more pages) page of results and the adverts on the right hand side are paid for.

These adverts just like your cleverly SEO’d pages are targeted at keywords. In order for people to know which keywords to buy, Google has to give out a little data. That data is just as useful for SEO as it is for SEM.

So where do I get this data for my Cambodia SEO?

The Google Adwords Keyword tool is where ( https://adwords.google.com/o/KeywordTool ). This nifty tool allows you break down a keyword very effectively. If you don’t have an Adwords account you’ll have to fill in one of those annoying little captchas to get the data, but that’s all the data you need to share.

Once you’ve input your data then adwords gives you a couple of pieces of vital information. Firstly, it tells you how many searches a month there are for that keyword. So if that number is 0 or thereabout – no-one is looking for that information. Secondly it tells you the level of competition for that keyword – shown as a number between 0 and 1. The closer the number is to 1, the more effort (theoretically) you’ll have to put in to get to the top of the search rankings.

You also get a list of associated keywords, some extremely relevant and others not so much. It’s worth scanning this list for a couple of reasons. Firstly, you might just find a better keyword – one with more hits and less competition. Secondly, it should generate ideas for other keywords.

Our strategy is always to optimize a keyword or a keyphrase at a time. You get to the top of the rankings for that phrase fastest that way. But once that’s done there may be other keywords which could add additional value to your business. So you can go back and re-optimize for those keywords too.

There are of course other tools for keyword analysis and Cambodia SEO has access to some of the best in the business. Why not call us today and let us take the headache out of your keyword research?

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Posted in Keywords, SEO

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