This is the first of a series from Cambodia SEO showing you how to maximize your onsite search engine optimization. We’re going to start at the top and that means in the HTML of your website. HTML means Hyper Text Markup Language and while it sounds terribly complicated it’s not a programming language and it’s very easy to learn.
A markup language basically tells your browser and the search engines how you want your content to look. Without it every web page would just be a jumble of text. No paragraph breaks, no bold, no italics, nothing. Just endless reams of text.
The first part of developing a website involves defining the Meta Tags and that’s where we’re going to look today.
What are Meta Tags?
There are a whole bundle of different meta tags that are used in HTML the good news is that from your point of view, only four of these affect your onsite SEO.
The first is the title tag. This is the title of your web page as it is displayed in Google, if you’re using a CMS system like WordPress then this is automatically generated for you. If you’re not then you have to put this in by hand. If you don’t have a title, then Google has no real idea what your web page is about.
The next is the description tag. When you look at the Google results you’ll see that under most web page titles there’s a bit of text describing what that page is about. If you don’t complete the description then you won’t be telling your customers what your page is about, and they’re much less likely to click on the title and visit your site.
Then there’s the keywords tag. While Google is pretty good at scanning your text and working out what you’re talking about – it’s easy to be 100% certain that it knows what keywords you want to rank for, if you tell it. That’s what the keywords tag is for.
Finally there’s the robots tag. Sadly there are no robots for us in this but this allows you to tell Google which bits of your site to index and which bits to leave off the index. Setting this up properly means that you don’t need to submit each page of your site to search engines for ranking purposes.
In our next lessons we’ll look at how each of these tags works, and how you should do this work for each page in your site.
Of course if you’d prefer to leave that to the professionals we’d be pleased to do this for your website. Contact us at Cambodia SEO today and see how quickly you start climbing the rankings.